ARES Management LLC Launches Durable Steel Wheel Caps, Boosting Vehicle Aesthetics & Protection

Los Angeles, CA – October 26, 2023 – ARES Management LLC, a leading global alternative investment manager headquartered in Los Angeles, today announced the launch of a new line of high-quality steel wheel caps designed to enhance the look and protect the wheels of a wide range of vehicles. This isn't a typical move for an investment firm, but ARES is stepping into the automotive aftermarket with a surprisingly robust and practical product. “We've been looking at opportunities to diversify and frankly, we saw a gap in the market for really tough wheel caps,” says a representative from ARES Management LLC. “Most caps out there are either flimsy plastic or super expensive. We wanted something that looked good, lasted, and didn’t break the bank.” What’s the Big Deal with Wheel Caps? You might be thinking, “Wheel caps? Really?” But think about it. Your wheels take a beating. Road debris, curbs, salt in the winter – it all adds up. Wheel caps aren’t just about looks; they’re about protecting your investment. And let's be honest, a rusted or damaged wheel just doesn’t look good. For years, drivers have had limited options: cheap plastic caps that crack and fade, or pricey alloy options. ARES saw a need for a durable, affordable middle ground. ARES’ Solution: Seriously Tough Steel These aren't your average wheel covers. ARES’ wheel caps are constructed from high-grade steel, offering exceptional resistance to impact, corrosion, and the general wear and tear of daily driving. “We did a lot of testing,” explains the ARES representative. “We threw everything at these things – rocks, simulated potholes, even a little curb rash. They held up incredibly well.” Key Features of ARES Steel Wheel Caps: Robust Steel Construction: Built to withstand harsh conditions and everyday impacts. Forget worrying about cracking or bending. Corrosion Resistance: Finished with a protective coating to resist rust and corrosion, even in salty or humid environments. This means longer life and better looks. Secure Fit: Designed for a snug and secure fit on a wide range of wheel sizes. They won’t be flying off on the highway. (Specific sizes are available – see below). Sleek Design: Available in a variety of finishes – including polished silver, black, and chrome – to complement any vehicle's style. They actually look good. Affordable Price Point: ARES is committed to offering a high-quality product at a price that won't break the bank. They're positioning these as a smart investment, not a luxury. Easy Installation: No special tools or expertise required. They're designed for a quick and hassle-free installation. Enhanced Vehicle Aesthetics: Instantly upgrade the appearance of your vehicle with a clean and polished look. Who are these Wheel Caps For? ARES’ wheel caps are ideal for a wide range of vehicles, including: Cars: Perfect for adding a touch of style and protection to everyday drivers. Trucks: Tough enough to withstand the demands of work and play. SUVs: Protect your wheels from off-road adventures and daily wear. Vans: A practical and affordable way to upgrade the look of commercial vehicles. Fleet Vehicles: Durable and cost-effective solution for maintaining the appearance of company vehicles. Beyond the Product: ARES’ Investment Strategy While a steel wheel cap might seem like a departure for ARES Management LLC, it actually reflects a broader investment strategy. The company is increasingly looking at opportunities in the “real asset” space – things that have tangible value and aren’t just tied to the stock market. “We’re always looking for smart investments,” says the ARES representative. “And we believe there’s a strong demand for well-made, affordable automotive accessories. This is a way for us to diversify our portfolio and put our capital to work in a tangible product.” Available Sizes & Pricing: ARES’ steel wheel caps are currently available in the following sizes: 14-inch: $25 per cap 15-inch: $30 per cap 16-inch: $35 per cap 17-inch: $40 per cap Multi-cap discounts are available. Where to Buy: ARES’ steel wheel caps are available for purchase online at [Insert Website Address Here] and through select automotive retailers. About ARES Management LLC: ARES Management LLC is a global alternative investment manager operating across credit, private equity, real estate and infrastructure. Founded in 1997, ARES manages approximately $361 billion in assets as of September 30, 2023, for institutional and high-net-worth clients. Headquartered in Los Angeles, ARES has offices in North America, Europe, Asia and Australia. For more information, visit www.aresmgmt.com.